Archive for September 2008


Fuck the costume, just rock this to your upcoming Halloween party and tell everyone your "Pumpkin Head"...get hea.....ahem, never mind.

Flying Coffin and New Era got up on this new "Pumpkin" 59Fifty fitted baseball cap as part of their Halloween pack. The cap features a Black crown, Orange brim and an embroidered devilish jack-o-lantern grin on the front panels. There’s a satin interior with the print of pumpkin guts.

The cap will be available tomorrow, October 1st, at select retailers and the Flying Coffin online store.


New track from John Legend feat. Estelle called "No Other Love." I'm really feelin this joint, it has a dope reggae vibe. Enjoy!


Sneaker boutique Major located in the nations capital recently teamed up with Adidas to launch the ZX 600 as part of the aZX series.

Adidas chose Major as one of only 22 brand partners throughout the world, to work on the aZX Series, which was debuted on September 20th at the Major Georgetown DC Showroom. Several special guests dropped by, like Mos Def and there was an announcement on how to win the most limited special edition aZX shoe, which represents the letters X & Z.

Major re-worked the ZX line’s most rugged silhouette, the ZX600, to effectively showcase the combination of all-terrain toughness with affluent touches of gold. The shoe features 3 stripes made of Scotchlite reflective material, 3M contrast stitching, custom tri-color laces with Black, Orange, and Clay, along with 3 extra laces in each of the colors represented. You will also see the attention to detail on custom top metal eyelet with words “Adidas” and “MAJOR” stamped on it, and lacebars with the iconic Trinity logo. Simply put, the ZX 600 is a good example of getting the most out of a collaboration.

The ZX 600 is available now at Major and the Major online store.


In a project successfully kept under wraps, Futura Laboratories along with Medicom Toy and Casio put together a special collaboration G-Shock watch which features both a classic DW-6900 watch and Medicom Toy Bearbrick.

Despite the multiple colors seen on the watch, which reminds me of an old arcade game, the balance of color is kept in check with the all black body and LCD display. The Bearbrick follows a similar pattern as each body part is done up in a different color. Set for a mid-December release. Pre-orders are currently being accepted at the FL Shop as of tomorrow. Damn, I gotta get me one of these.

You know what time it is!


More outerwear to keep you warm this season.

The new Bape collections feature some subtle pieces that stand out because of quality rather than wild color combinations. Here we show you some of their Fall/Winter 2008 jackets. The collection features some nice plaid patterns and solid colors all applied on classic silhouettes with minimal branding. Just when you got sick of seeing Bape, they come hard this season and go back to the basics.

These jackets are now available at Bape stores worldwide. NOT on eBay, but official Bape retailers.


New joint from T.I. feat. T-Pain off the "I Know You Missed Me" mixtape from The Empire dropping September 30. This one is called "Propane." Check it out and let us know what you think.


2008 seems to be the year for the mixtape. From Wale to Lil' Wayne, everybody is dropping mixtapes this year left and right. Shit, I think my Grandmother just cut a record w/ T-Pain. While we've heard some hot mixtapes, some seem to be better than "official" album releases and Kid Cudi's recent mixtape is one of those records.

Cleveland based Kid Cudi's "A Kid Named Cudi" is one of my favorite mixtapes so far this year with “Embrace the Martian” and “Heaven at Nite”as two of my favorite tracks of the record. If you live under a rock or just woke up from 17 year coma and didn't have a chance to download this tape when it first dropped back in July, than thank your lucky stars we decided to revisit this one. Download this joint now and please try to stay up on whats current. We cant always hold your hand.

Download: 10 Deep Presents - Kid Cudi - "A Kid Named Cudi" Mixtape


As the temperature drops and Fall officially arrives OriginalFake saves the day with the recent release of its outerwear collection for the Fall season.

The new collection is comprised of several jackets, best suited for the transitional phases from Fall to Winter. Details include, easy access slotted pockets for storage, X marks Velcro adjustable cuff, and center zipper imprinted with row of “teeth." The jackets come in both hooded and regular versions.

The OriginalFake 2008 Fall outerwear collection is now available at the OriginalFake flagship store in Aoyama, and selected retailers around the globe. Get yours now before they sell out. And you know this brand is one that sells out FAST.

(Via: Freshness Mag)


BAPE recently teamed up with New Era for a dope fitted baseball cap for it’s Winter ‘08 collection. The had is now available at official Bape retailers.


In every generation there are artists and musicians who are bold enough to step outside of the box and create music that transcends all others. These artists are eventually accredited as paving the way for other influential musicians and reshape the sound of music for the next generation. Artists like Elvis, The Beatles, Kool and the Gang, The OJ’s, The Temptations, The Neptunes, Jay-Z, Daft Punk, Timbaland, and the list goes on, all play(ed) a crucial role as to where music is today. Now it’s up to the artists they’ve influenced to take music to the next level. But before that can happen there has to be a musician who’s bold enough to move away from the norm and becomes an archetype for the next generation. Enter Mickey Factz, GFCnewyork, and the man behind the beats; Precize.

Super Official recently had the opportunity to sit down with Precize, the producer behind GFCnewyork and Mickey Factz, to talk Bansky, Country influences, and Thom Yorke. This beat smith is the Neo for our generation, pushing the limits and going beyond the boundaries taking us into the Matrix; into another realm. How does Precize do so you ask? Read our exclusive interview below as we find out how in an age of copycats, Precize manages to “Bring That Beat Back.”

Super Official: Everyone here at Super Official has been following you for some time now. But for those who don’t know Precize, give us a little background on the beat smith behind Mickey Factz and GFCnewyork.

Precize: I'm Precize one of the best up and coming producers period. I'm basically like any other artist, Banksy, Picasso, etc., except I paint paintings with music and words. I produce a bulk of Mickey Factz’s music, but everything anyone has heard so far is about to 2 years old. The hot shit will be out soon. I don't sample, and I produce everything from folk and jazz to lie. I'm more abstract then most producers and my sound is pretty real.

Super Official: I agree you do have a unique sound to your production, which is hard to come by these days when everyone is trying to sound like someone else. Is that something that you set out to do from day one?

Precize: I guess it just happened naturally. I've always been in to art ever since I was in 3rd grade. I took advanced level (art) classes from painting to sculpting. My influence and background is very diverse so my work was usually “different.” I started making beats by remaking other tracks that were crazy to learn how to structure my tracks. Most of the beats I remade were old OJ's to Marvin Gaye, and then the Neptunes and Timbaland. Then I started mimicking rock and techno records so I really could switch it up. I guess the best part of my production is that I can flip a beat from anything and really put to use everything I've learned.

Super Official: That’s interesting for you to say, because listening to your music and what sets your production apart from the norm is that it sounds more like compositions than just beats. You can definitely hear and feel the thought process that goes behind every track. As a matter of fact, one of my favorite tracks you produced was the “Summertime” remake on “Back to the Future.” Did you feel any pressure remaking such a popular song?

Precize: I honestly hated Will Smith’s “Summertime” [laughs]. Saint came to me with the track and I was like “word? I gotta remake this.” Then I heard the original of where Jazzy Jeff sampled it from (Kool & The Gang “Summer Madness”) and I was blown away. There was no pressure because the sample was so inspiring I knew I could flip it. It was ending the Flashback CD so I wanted to leave on a smooth note, which was perfect because it got ready for “Heaven's Fall Out.” Damn I just realized that. Damn we're nice! [laughs.]

Super Official: I’m glad you mention “Heaven’s Fall Out,” which was probably one of the most creative albums that I've heard from an independent artist ever. Real briefly, what was the thought process behind that record?

Precize: Well Saint kind of made the project official, but it was already starting to happen. All of us at GFC have a crazy ear and we listen to a lot of different music. We went over a bunch of records we were fans of and if Mickey liked it then he was rapping over it. We had no borders or limits with the record and we took it somewhere rappers never have. It's something you’re going to look back on a year or 2 from now and think “damn now every body wants to rap on Potters Head and Bijork, I remember when Mick did that in 07.”

Super Official: Speaking of Mickey, what’s the history behind you and Mr. Factz?

Precize: It’s actually real funny because we met on MySpace like everyone and their ex girlfriend.

Super Official: Really!

Precize: Yeah, I put up this amazing record Pharrell did with Cassius ("Eye Water") because it was so inspiring and Mickey heard it and thought I made it. That made him want to hear more of my beats and he was really impressed. I didn’t even think he was that hot as an MC, this was more then 2 years ago. I was living in Boston at the time, and he's like “I have to come to Boston for the weekend.” He came out and next thing you know we made “80's Babies” the first night (for those who are real fans) and the rest is history. Now that’s like my brother, so once I start working with Madonna and Cold Play and go Hollywood, we’re still going be homeys. Shit, I'll still send him a snippet or something. [laughs.]

Super Official: Uh oh, don’t go Hi-Tek/Talib Kweli on the dude.

Precize: Chill b, I don't sample. [laughs.]

Super Official: True. Now it seems that Mickey is just starting to take notice to the mainstream public. He was just featured in XXL recently which is a huge accomplishment. How has it been for you as a producer working with him? Are other artists starting to take notice, requesting Precize tracks or are you like the old Manny Fresh w/ Cash Money and exclusive to GFC?

Precize: Well GFCny is my team, but we all came together with our movement. I had my own sound and vision as to who I wanted to be already. I wanted to come into the game breaking an artist, Mickey just happened to be him. Timbaland had Genuine, Pharrell had the Clipse and Kelis, Dr. Dre had Snoop, Pollow Da Don had Rich Boy, I have Mickey Factz and Jade is next. Getting placements now a day is cool, but there's nothing better then breaking your own artist. But now that Mickey is picking up I'm also focused on working with different artist. I have some stuff in the works that I can’t say anything about yet, but it’s definitely big...VERY major.

Super Official: Uh oh, are we going to see that Jay-Z produced by Precize track!

Precize: Hey don’t be surprised. What up Jay Brown!!

Super Official: So we have Precize the artist, Precize the producer, what about Precize the person?

Precize: I came to the U.S. when I was 3. Lived in Queens with all these Greeks but still urban. Then I moved to Boston when I was 9, moved to the suburbs of Massachusetts when I was 13, ran away a couple of times, dropped out of college sophomore year and came to New York at 20. I'm 22 now. The reason why I tell you all of this is because it had to do with my taste in music. My parents weren’t around so I had to choose what kind of music I listened to. I grew up listening to Nirvana, Green Day, Smashing Pumpkins, and Radio head. I didn’t start listening to Hip Hop until I was 13. Besides being a musician, I’m just an artist at heart.

Super Official: Tell us about “Rockin n Rollin” w/ The Cool Kids; 2 of the biggest up and coming and most influential artists of our time, on one track, produced by none other than Precize. How does that feel with all that you've been thru?

Precize: Its dope, they're my peoples anyway. We're all from the same circle Mickey, The Cool Kids, Kid Cudi, Jade, T London, ect... We all pretty much started around the same time and it’s great to collaborate with your piers. It’s pretty cool though when girls call me and says “I saw your face flashing on MTV on that “Rockin N Rolling” Puh Puh.”

Super Official: Speaking of fan response, what is your craziest story from being on tour with Mickey?

Precize: Well one time this girl....nah Chill b, girls are prolly going be reading this. Next question…

Super Official: Ok, we'll just wait for the book. The music industry and its money isn’t like it once was, do you and GFC have plans for other ventures outside of making music?

Precize: Of course, like I said before I'm into art in general so I'll venture off eventually but I want to master one thing at a time.

Super Official: What new projects are you currently working on? Aside from the hush hush major ventures...

Precize: The Clipse picked a couple of tracks up, Mya and 2 new acts off Universal have a few tracks. But aside from Mick, my main focus is my new artist Jade, she’s my female artist and she’s amazing. Look out for her next, she'll be out soon.

Super Official: At the end of the day, what are you looking to get out of your career?

Precize: I want to be known as someone who pushed the boundaries, someone who brought music forward and made music that people really enjoyed. I want to work with Jay-Z, turn around and fly to Scotland to work with Cold Play, and then go to Mexico work with Zoe. Overall, I want be one of the best.

Super Official: On a final note, the 3 top artists you dream of working with.

Precize: Thom Yorke, Zoe, Bilal, and Me'Shell Ndegeocello

Super Official: I said 3.

Precize: Sorry, I'm a huge Me'Shell Ndegeocello fan.

Super Official: [laughing] I’m just kidding. Precize, it was great speaking with you, I appreciate it. Tell Mickey I said what up and he's next on our hot seat.

Precize: Aight cool, it was my pleasure.

Check out Precize now on Mickey Factz' latest mixCD "The Inspiration," and his newest artist Jade. Also look out for new music from The Clipse, and Mya produced by Precize.


Key City recently teamed up with Estate LA to design this dope fitted cap.

The cap comes in a grey/black colorway and was designed with the Kixpo sneaker/fashion event in mind. The hat is available now at Key City's online store.


Check out this unreleased cut from Mr. 202, Wale, that was recorded for The Wire score back in 2004. The joint is called "Hate," and remember where you heard it first beeotch!


I just came across this new brand, "The Chosen Fucking Few," and I have to say I'm feeling what they're doing.

Hailing from Corpus Christi, TX, "The Chosen Fucking Few," is a brand that departs from the convoluted and over saturated design that is typical in modern times. The concept is simple, design and idea must always weigh the same. Those who understand the equation without being told, are The Chosen Fucking Few. (taken from The Chosen Fucking Few web site)

The brand first debuted Spring 2008 and just released their Season 2 collection. Season 2 is available now at The Chose Fucking Few online store.


Here's a first look at the BAPE Tracksta sneakers just released in 3 new colorways; red, beige, and black.

The shoe was released this month and has a very simplistic design that is very much Bape. The kicks feature the standard Bapesta logo on the side and Bape written on the tongue.

The new Tracksta's are available now at Bape stores. And I hope all of you know by now not to go to eBay and cop the FAPES. You're not fooling anyone homie.


Another dope Cookin Soul track feat. The Game. This one is called "Baggage Claim." Remember where you heard it first. Jeah!


In4mation has been doing a dope job of keeping the streetwear connoisseur fitted from head to toe with their superb collabs and timeless graphics. This fall/winter 08 season speaks nothing different.

Dropping some new gear from the 2008 fall/winter line up, we get a bit of variety in the form of some cut and sew pieces. Included is a jacket, cardigan and awesome contrast baseball shirt alongside a strong collection of graphic tees.

The collection is now available at Boundless NY.